Changing Market Relationships in the Internet Age


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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they... Lees verder

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today’s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing.


Paperback - In het Frans 21,00 €
ePub - In het Frans 13,99 €

Gegevens


Uitgever
Presses universitaires de Louvain
Auteur
Jean-Jacques Lambin,
Collectie
Hors collection (Presses universitaires de Louvain)
Taal
Frans
Categorie uitgever
> Management > Marketing en verkoop
Categorie uitgever
> Management
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing
Onix Audience Codes
06 Professional and scholarly
CLIL (2013)
3187 Marketing
Voor het eerst gepubliceerd
01 januari 2008
Type werk
Monografie

Paperback


Publicatie datum
2008
ISBN-13
9782874631191
Omvang
Aantal pagina's hoofdinhoud : 194
Code
78207
Formaat
16 x 24 x 1,1 cm
Gewicht
393 grams
Aanbevolen verkoopprijs
21,00 €
ONIX XML
Version 2.1, Version 3

ePub


Product Detail
1
Publicatie datum
26 juni 2016
ISBN-13
9782875581839
Code
78207-Epub
ONIX XML
Version 2.1, Version 3

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