Changing Market Relationships in the Internet Age


First Edition

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they... Read More

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today’s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing.


Paperback - In French 21.00 €
ePub - In French 13.99 €

Specifications


Publisher
Presses universitaires de Louvain
Author
Jean-Jacques Lambin,
Collection
Hors collection (Presses universitaires de Louvain)
Language
French
Publisher Category
Management > Marketing and Sales
Publisher Category
Management
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing
Onix Audience Codes
06 Professional and scholarly
CLIL (Version 2013-2019)
3187 Marketing
Title First Published
01 January 2008
Type of Work
Monograph

Paperback


Publication Date
2008
ISBN-13
9782874631191
Extent
Main content page count : 194
Code
78207
Dimensions
16 x 24 x 1.1 cm
Weight
393 grams
List Price
21.00 €
ONIX XML
Version 2.1, Version 3

ePub


Product Detail
1
Publication Date
26 June 2016
ISBN-13
9782875581839
Code
78207-Epub
ONIX XML
Version 2.1, Version 3

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