Changing Market Relationships in the Internet Age


First Edition

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they... Read More

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today’s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing.


Paperback - In French 21.00 €
ePub - In French 13.99 €

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Specifications


Publisher
Presses universitaires de Louvain
Author
Jean-Jacques Lambin,
Collection
Hors collection (Presses universitaires de Louvain)
Language
French
Publisher Category
Management > Marketing and Sales
Publisher Category
Management
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing
Onix Audience Codes
06 Professional and scholarly
CLIL (Version 2013-2019)
3187 Marketing
Title First Published
2008
Type of Work
Monograph

Livre broché


Publication Date
14 February 2017
ISBN-13
9782875585172
Illustrations
1 bibliography
Extent
Main content page count : 160
Legal Copyright Date
641 Louvain-la-Neuve, Belgium
Code
94516
Dimensions
16 x 24 cm
Weight
266 grams
List Price
16.00 €
ONIX XML
Version 2.1, Version 3

PDF


Publication Date
14 February 2017
ISBN-13
9782875585189
Illustrations
1 bibliography
Extent
Main content page count : 160
Legal Copyright Date
641 Louvain-la-Neuve, Belgium
Code
94516PDF
List Price
10.50 €
ONIX XML
Version 2.1, Version 3

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