Changing Market Relationships in the Internet Age


First Edition

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they... Read More

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today’s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing.


Paperback - In French 21.00 €
ePub - In French 13.99 €

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Specifications


Publisher
Presses universitaires de Louvain
Author
Jean-Jacques Lambin,
Collection
Hors collection (Presses universitaires de Louvain)
Language
French
Publisher Category
Management > Marketing and Sales
Publisher Category
Management
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing
Onix Audience Codes
06 Professional and scholarly
CLIL (Version 2013-2019)
3187 Marketing
Title First Published
2008
Type of Work
Monograph

Paperback


Publication Date
01 January 2005
ISBN-13
9782802801597
Extent
Main content page count : 210
Code
9782802801597
Dimensions
240 cm
Weight
160 grams
List Price
30.00 €
ONIX XML
Version 2.1, Version 3

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Contents


ntroduction
par Anne-Marie DILLENS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7


Partie I :
Pouvoir et religion

Pouvoir et religion (judaïsme) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
par David MEYER
Pouvoir et religion (catholicisme) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
par Christian DUQUOC
Islam et pouvoir . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
par Mohamed CHARFI
Le cas de l'orthodoxie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
par Jean GUEIT
Pouvoir et religion dans le protestantisme . . . . . . . . . . . . . . . . . . . . . . . . 71
par Anne Marie REIJNEN
Pouvoir et religion : un point de vue laïque . . . . . . . . . . . . . . . . . . . . . . . 93
par Georges C. LIENARD


Partie II :
Les religions face à leurs fondamentalismes et intégrismes

Les religions face à leurs fondamentalismes et intégrismes : . . . . . . . . 119
une perspective du judaïsme
par David MEYER
Catholicisme et intégrisme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
par Christian DUQUOC
Quelle attitude face au fondamentalisme du XXIe siècle ? . . . . . . . . . . 143
par Malek CHEBEL
A propos du christianisme orthodoxe . . . . . . . . . . . . . . . . . . . . . . . . . . 153
par Jean GUEIT
Le protestantisme et son fondamentalisme . . . . . . . . . . . . . . . . . . . . . 159
par Anne-Marie REIJNEN
Les religions face à leurs fondamentalismes . . . . . . . . . . . . . . . . . . . . 181
et intégrismes : la laïcité
par Georges C. LIENARD